Compliance at its best
Compliance at its best
Compliance at its best
Compliance validation web app
Product Design & Branding / Cova Health
Compliance validation web app
Product Design & Branding / Cova Health
Compliance validation web app
Product Design & Branding / Cova Health
Compliance validation web app
Product Design & Branding / Cova Health
Compliance validation web app
Product Design & Branding / Cova Health
Overview
Summary
Cova Health, a fully customizable compliance automation platform, is disrupting the health insurance market with its tools for analyzing compliance data and managing initiative creations. For their brand and web platform MVP, I’ve established a visual language, as well as designed the entire experience around data input, output, and visualization.
Role & Responsibilities
Wireframing & flows, prototyping, interaction design, visual design, data viz, branding.
Challenge:
Design a brand and UI for a web platform that should convey trustworthiness and simplicity to Compliance Validation, to three very different target groups.
Increase user retention & satisfaction when using the recordings feature by designing a delightful experience, that will eventually lead to more paid accounts.
Design a brand and UI for a web platform that should convey trustworthiness and simplicity to Compliance Validation, to three very different target groups.
Problem
Problem
The Affordable Care Act
The Affordable Care Act has changed the relationship between Payors and the Government - dollars are being wasted and quality of care is suffering due to Health Insurers' inability to rapidly comply with regulatory changes.
Solution
Discover & Define
Turbo Tax meets Salesforce for healthcare quality & compliance
Cova's goal was creating a cloud-based, compliance automation platform that simplifies the management of regulatory relationships. A product that should ease the complexity of Audit Trial process through collaboration and data connectivity, customized unique workflows and it's robust rules engine.
Turbo Tax meets Salesforce for Healthcare Quality and Compliance
Bis a cloud-based platform that simplifies the management of regulatory relationships
Branding
A dot for everyone
From the start, it was clear that Cova needs a logo that allows the brand to appear as reliable and trustworthy to C-Suite level executives, welcoming and friendly to End-users, clean and sleek in print and UI. Ultimately it also needs to show its humane side, ability to enable collaboration, to support and aid people in healthcare, government, and technology in order to stay on the same page, every step of the way.
MVP design
Wireframing & testing
By closely working with the stakeholders and Cova's team in general, we produced wireframes concepts for most critical screens. After a couple of weeks of constant iterations and user testings with low-fi prototypes, we established the user experience that conveyed users' needs in the best possible way, while keeping rather complex information architecture as clear as possible.
Wireframing & testing
By closely working with the stakeholders and Cova's team in general, we produced wireframes concepts for most critical screens. After a couple of weeks of constant iterations and user testings with low-fi prototypes, we established the user experience that conveyed users' needs in the best possible way, while keeping rather complex information architecture as clear as possible.
Look, feel & UI design
When it comes to visuals, my aim was to design an experience that is aligned with the product vision - simple, clean, and yet informative.
Look, feel & UI design
When it comes to visuals, my aim was to design an experience that is aligned with the product vision - simple, clean, and yet informative.
UI Design Library
During the project scoping phase, it was clear that having a design library in place would be necessary in order to develop a dozen pages in an effective way. Therefore, defining building blocks and designing all the components by putting them in real context was the very first step in the design process.
Massive data processing & visualization
Designing data input, output, and visualization in a comprehensible manner was the biggest challenge in the app layouts. The card system prooved as very effective in visually distinguishing between different actions or pieces of information.
Sort & Filter
Enabling additional filter & sorting was even more helpful when it comes to browsing the content, especially for users with lots of items in recordings.
Results
By establishing the brand and having the tested MVP at hand, Cova managed to raise the second round of investments, which was vital for getting the product into the next development phase.