Form and function together.

I noticed two emerging trends while working in ever-accelerating product development.

On one hand, we somehow forgot that great UX has to be paired with outstanding visual language and that blindly following and copying patterns might not be the best, or at least the only way.

In another case, if the interface looks and works great, the branding is usually a couple of steps behind, and there’s a big experience gap between those two aspects of a product.

In my work, I am trying to take this opportunity and craft brands & visual systems that are strongly connected to product values, and that speak their own, unique language.

Form and function together.

I noticed two emerging trends while working in ever-accelerating product development.

On one hand, we somehow forgot that great UX has to be paired with outstanding visual language and that blindly following and copying patterns might not be the best, or at least the only way.

In another case, if the interface looks and works great, the branding is usually a couple of steps behind, and there’s a big experience gap between those two aspects of a product.

In my work, I am trying to take this opportunity and craft brands & visual systems that are strongly connected to product values, and that speak their own, unique language.

Form and function together.

I noticed two emerging trends while working in ever-accelerating product development.

On one hand, we somehow forgot that great UX has to be paired with outstanding visual language and that blindly following and copying patterns might not be the best, or at least the only way.

In another case, if the interface looks and works great, the branding is usually a couple of steps behind, and there’s a big experience gap between those two aspects of a product.

In my work, I am trying to take this opportunity and craft brands & visual systems that are strongly connected to product values, and that speak their own, unique language.